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Loyalties Natural Roll-On Deodorant

This is a strong and dependable natural deodorant to keep you fresh all day.

The innovative and harmonious approach uses minerals and plant extracts to combat sweat and odour from all angles.

Suitable for sensitive skin.
Aluminium, alcohol and baking soda free.
Roll-on emulsion / powder suspension.

Free UK Shipping over £35 / International over £150

We’ve used a diverse team of natural ingredients to provide prolonged four-part protection for your underarms. 

1. Prevent 

First, magnesium oxide gently raises the skin’s surface PH to be inhospitable to bacteria. 

2. Reduce 

Astringent non-nano zinc oxide and witch hazel work together to kill bacteria, shrink pores and minimise wetness. 

3. Trap 

Enter zinc ricinoleate which has the pretty cool ability to encapsulate odorous particles. Bittering hops extract and clarifying essential oils further inhibit bacterial growth and provide odour-masking properties. 

4. Soothe 

With allantoin (from comfrey) and vitamin E keep your pits soft and happy.

No alcohol, no baking soda, no aluminium. 

A note from the founder and formulator:

Quite a rarity in the natural deodorant world, we've made this a roll-on formula which uses magnesium and zinc as the main active ingredients. Usually a deodorant with these actives would be in a paste form because they are powder and do not mix into water. 
I just can't get behind paste deos, I don't love using my fingers to smear them on and I don't like the oil staining that comes with them either. I managed to incorporate these effective actives by making a very thin, water-based powder suspension. 


Baking soda is the most common active ingredient in natural deodorants, but it’s pretty harsh and users of baking soda deodorants are prone to sensitivity issues, sometimes not until months down the line. It can make your pits red raw because of the high alkalinity! 

We chose to use magnesium oxide as our alkaline bacteria inhibiting pH adjuster, because it works in a more slow and prolonged manner, making it much more gentle than baking soda but just as effective.


Natural deodorants are not antiperspirants, but the right additives can help curb an excess of wetness.


As with any natural deodorant, you might want to re-apply if you’re about to workout after a day of wear already.


Zinc 2-ways and Magnesium

Effective ingredients to stop bacteria causing smell, gentle on the skin. No baking soda.

Bittering hops, witch hazel and essential oils

Extra astringent and clarifying botanicals for odour protection.

Aqua, Hamamelis Virginiana (Witch Hazel) Water, Magnesium Hydroxide, Polyglyceryl-4 Laurate, Zinc Ricinoleate, Glycerin, Zinc Oxide, Bentonite, Phenoxyethanol, Eucalyptus Globulus (Eucalyptus) Leaf Oil, Allantoin, Xanthan Gum, Thymus Heimalis (Verbena) Leaf Oil, Salvia Officinalis (Sage) Oil, Salvia Sclarea (Clary Sage) Oil, Tocopherol, Humulus Lupulus (Hops) Extract, Helianthus Annuus (Sunflower) Seed Oil, Benzoic Acid. Allergens: Linalol, Limonene, Geraniol.


Note: If you’re changing from an aluminium based ‘antiperspirant’ deodorant there may be an adjustment period where you might feel extra sweaty as the pores aren't being plugged up by aluminium. 
After a week or so your pits should regulate naturally. 

Sweat is ok, we just don't want it to smell! 

Sweat only starts to smell when bacteria gets involved so an effective deodorant controls bacterial growth whilst also looking after your underarm area.


The artwork for this product was done by London-based graphic designer Patrick Savile


50ml frosted glass bottle with a plastic roll-on apllicator and cap, housed in a box. 


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